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How Marsh PT & Wellness more than doubled new patients in 90 days

DM
Dr. David Marsh
Owner, Marsh PT & Wellness
· 6 min read
40 → 90+
New patients per month
Seconds
New response time, down from hours
~50%
Reduction in early plan-of-care drop-off
90 days
Time to see the full turnaround

The Challenge

Marsh PT & Wellness was growing — but not as fast as it should have been. New leads came in steadily from Google, referrals, and word of mouth, but the front desk was stretched thin. Leads often sat for hours before anyone called them back, and by the time someone reached out, many prospective patients had already booked elsewhere.

Just as pressing was a quieter problem: patients starting a plan of care and dropping off after just two or three sessions — long before treatment was actually complete. Dr. Marsh had no easy way to keep patients engaged between visits, and no clear visibility into which leads were converting or why others weren’t.

“Leads used to sit for hours before anyone called them back. We knew we were losing people — we just didn’t know how many.”
— Dr. David Marsh, Owner

The Solution

Marsh PT & Wellness moved to RehabBooked’s Growth plan, with the team building out a fully automated response and retention system around the clinic’s existing workflow.

AI Automation
Instant, automatic response to every new lead — 24 hours a day, by text and email.
Unified Inbox
Every SMS and email conversation in one place, so the front desk never juggles multiple tools.
Plan-of-Care Check-Ins
Automated messages between visits to keep patients engaged through their full treatment plan.
Patient CRM & Pipeline
Full visibility into lead source and conversion, for the first time.

The Results

Within 90 days, Marsh PT & Wellness went from roughly 40 new patients a month to over 90 — driven almost entirely by faster response time and fewer leads slipping through the cracks. Just as significantly, the automated plan-of-care check-ins cut the early-exit rate nearly in half, meaning far more patients now complete the treatment they started.

“We went from 40 new patients a month to over 90 in about 90 days. The AI follow-up alone changed everything.”
DM
Dr. David Marsh
Owner, Marsh PT & Wellness

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